ISBN 9781920355401
Pages 160
Dimensions 244 x 170 mm
Published 2010
Publisher African Minds Publishers, South Africa
Format Paperback

Public Broadcasting in Africa Series: Uganda

by George W. Lugalambi edited by AfriMAP

Uganda's broadcast media landscape has witnessed tremendous growth in recent years. While the public broadcaster remains the dominant national player - in terms of reach - in both radio and television, commercial broadcasters have introduced a substantial level of diversity in the industry. Public broadcasting faces serious competition from the numerous private and independent broadcasters, especially in and around the capital Kampala and major urban centres. In fact, the private/commercial sector clearly dominates the industry in most respects, notably productivity and profitability. The public broadcaster, which enjoys wider geographical coverage, faces the challenge of trying to fulfill a broad mandate with little funding. This makes it difficult for UBC to compete with the more nimble operators in the commercial/private sector. Overall, there appears to be a healthy degree of pluralism and diversity in terms of ownership.

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About the Author

George W. Lugalambi

Dr George W. Lugalambi heads the Mass Communication Department at Makerere University.

About the Editor

AfriMAP

The Africa Governance, Monitoring and Advocacy Project (AfriMAP) aims to  monitor and promote compliance by African states with the requirements of good governance, democracy, human rights and the rule of law. Visit the AfriMAP website here.