The Rational Consumer: Bad for Business and Politics

Francis B. Nyamnjoh joined the University of Cape Town in August 2009 as Professor of Social Anthropology from the Council for the Development of Social Science Research in Africa (CODESRIA), Dakar, Senegal, where he served as Head of Publications from July 2003 to July 2009. He has taught sociology, anthropology and communication studies at universities in Cameroon and Botswana, and has researched and written extensively on Cameroon and Botswana. In October 2012 he received a University of Cape Town Excellence Award for “Exceptional Contribution as a Professor in the Faculty of Humanities”. He is recipient of the “ASU African Hero 2013” annual award by the African Students Union, Ohio University, USA. He is: a B1 rated Professor and Researcher by the South African National Research Foundation (NRF); a Fellow of the Cameroon Academy of Science since August 2011; a fellow of the African Academy of Science since December 2014; a fellow of the Academy of Science of South Africa since 2016; and Chair of the Editorial Board of the South African Human Sciences Research Council (HSRC) Press since January 2011. His scholarly books include: Africa’s Media, Democracy and the Politics of Belonging (2005); Insiders and Outsiders: Citizenship and Xenophobia in Contemporary Southern Africa (2006); “C'est l'homme qui fait l'homme”: Cul-de-Sac Ubuntu-ism in Côte d'Ivoire (2015); and #RhodesMustFall: Nibbling at Resilient Colonialism in South Africa (2016).